Superior Essex Drives Sustainability in the World’s Fastest Sport

April 24, 2017

Superior Essex is excited to announce its sponsorship of the No. 14 TriStar Motorsports Toyota in the Xfinity Series Fitzgerald Glider Kits 300 and Toyota Care 250 races. The Fitzgerald Glider Kits 300 race took place on Saturday, April 22nd, at Bristol Motor Speedway in Bristol, Tennessee. The Toyota Care 250 race will take place on Saturday, April 29th, at Richmond International Speedway in Richmond, Virginia. These are the fifth and sixth races, respectively, in which Superior Essex has and will sponsor the No. 14 car during the 2017 Xfinity series. In the Fitzgerald Glider Kits 300 race, the No. 14 Toyota was driven by J.J. Yeley, whose strong performance on the track saw him finish in 11th position out of a field of forty cars.

“We take great pride in sponsoring the No. 14 in the Fitzgerald Glider Kits 300 and the Toyota Care 250, particularly because each of these races promotes a message of sustainability, which has been an integral component of our mission and our business strategy over the last decade,” says Ken Braziel, Vice President of Enterprise Sales at Superior Essex. “These races give us an opportunity to not only interface with other like-minded organizations and customers, but also allow us to continue to promote sustainability within our industry and on the race track.”

As a part of its Speed eXPerience initiative, Superior Essex is working with NASCAR and its sponsors to generate business relationships that aim to create a new demand for its products throughout the NASCAR industry. More than thirty customers and VIPs also attended these Superior Essex-sponsored events in Kansas and in Texas, allowing the cable manufacturer and its co-sponsors to strengthen business relationships with new and existing customers.

Superior Essex International LP
Will Bryan, Vice President of Technology and Market Development


About Superior Essex
Superior Essex is a leading manufacturer and supplier of communications cable and accessory products serving the communications industry and related distribution markets for over 80 years. Product lines include Premises and Outside Plant (OSP) copper and fiber data cables, Wireless and Distributed Antenna Systems (DAS) coaxial cables and accessories, and Fire Alarm and Security (FAS) cables. Superior Essex is a trade name for Superior Essex International LP and other companies of Superior Essex Inc.

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