Superior Essex Takes the Speed eXPerience to Atlanta Motor Speedway

February 27, 2017

Superior Essex is excited to announce that it will sponsor the No. 14 TriStar Motorsports Toyota for the Rinnai 250 race at Atlanta Motor Speedway on March 4, 2017. The car will also be co-sponsored by Legrand. The event will be televised on FS1 at 1:30 PM ET.

Superior Essex previously sponsored the No. 14 TriStar Motorsports Toyota in the Powershares QQQ 300 race on February 25, 2017, where the car finished in 25th place.

Preceding race day, Superior Essex will host the No. 14 car and its driver, J.J. Yeley, along with other members of the TriStar Motor Sports team, at its corporate offices in Atlanta. Employees, customers and local NASCAR fans will have the unique opportunity to see the No. 14 car up close, as well as meet and take pictures with Yeley and the race team. During the event, the company will also raffle two infield passes to the Rinnai 250 race event on Saturday.

“As Atlanta residents, we are excited to be representing our city on the track this weekend,” says Ken Braziel, Vice President of Enterprise Sales at Superior Essex. “This is a great opportunity for us to engage with local fans and customers, and to develop new relationships within our local communities.”

As a part of its Speed eXPerience initiative, Superior Essex is working with NASCAR and its sponsors to generate business relationships that aim to create a new demand for its products throughout the NASCAR industry. The company has already begun to work with NASCAR sponsors to specify its PowerWise® products for more than 300 installations throughout the USA, with projects set to begin in 2017.

Superior Essex International LP
Will Bryan, Vice President of Technology and Market Development


About Superior Essex
Superior Essex is a leading manufacturer and supplier of communications cable and accessory products serving the communications industry and related distribution markets for over 80 years. Product lines include Premises and Outside Plant (OSP) copper and fiber data cables, Wireless and Distributed Antenna Systems (DAS) coaxial cables and accessories, and Fire Alarm and Security (FAS) cables. Superior Essex is a trade name for Superior Essex International LP and other companies of Superior Essex Inc. Superior Essex Inc.

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